The Full Story
MAPS AND NAVIGATION - Cyroe
The idea is to create an assistant that is proactive and understands you, nudging you to take a ride but also being your persuasive friend in disguise. The assistant’s persona could be changed according to the desired type of ride.
Intro
Bike assistant with different personas (Idea of the other “Other”).
The assistant’s persona can be changed according to the desired type of ride.
Why do we need ?
- To save riders’ time & attention.
- Improvement in UX.
- Easy user friendly interaction.
- Motivation to ride more.
- Aid in hand-free operations.
Persona - Rose
This is Rose, she is very bored sitting at home. She is stressed out from working non-stop from home due to the pandemic, and also feels isolated and tired of being indoors.
OCEAN Personality Traits Model
4 personas
Adventurer Competitive Practical Joyful
Brainstorming Personas
Brainstorming of Personas
User flow
Prototyping
Path for a ride
Story boarding
Rose is running late to school! The path shown on the Cyroe app helped her to get there quickly. She even beat her previous record and got a new badge for her achievement!
Story boarding
She gets a notification from the app, inviting her to go for a ride. She uses the joyful persona, which selects an easy ride for her and takes her on a nice and refreshing ride